The fastest-growing franchise brands in 2026 aren’t scaling by adding headcount. They’re scaling by removing the systems that made headcount feel necessary in the first place.

This webinar is built on a simple premise: if your head office is growing faster than your network, something is broken. Matthew Marven — who has spent this year documenting exactly how modern franchise operations outperform traditional ones — walks you through the operational framework behind high-growth networks, and why the answer is almost never “hire another operations manager.”

What we’ll cover:

  • How automation supports franchisee performance across 60+ locations simultaneously
  • The compliance tracking gap that’s quietly becoming a growth risk for multi-site brands
  • Real data on how lead routing automation transformed one franchise network’s recruitment pipeline
  • The three systems you need before you hit 50 locations — and why most brands leave it too late
  • How to audit your franchise operations before scaling (and what you’ll find when you do)

SOOM® will have published two detailed case studies before this webinar goes live — including one documenting how a franchise brand reduced onboarding time from six weeks to ten days. The numbers are real. The methodology is transferable.

Includes a post-session Q&A and a complimentary N8N automation template for all attendees.