The UK franchise market is one of the most lucrative in the world. It’s also one of the most misunderstood by brands looking to enter it from outside — and one of the most underestimated by domestic brands looking to scale within it.
This event is for franchise brands serious about UK expansion — and serious about doing it properly. Hosted by SOOM® Partnership Manager Tom Hepton, this London session cuts through the noise around UK franchise growth and gets into the operational, commercial, and strategic realities that most agencies won’t tell you until you’ve already made the expensive mistakes.
By the time this event runs, SOOM® will have published its 2026 AI Blueprint whitepaper, placed national press coverage on franchise expansion strategy, and have live case study data from franchise networks actively scaling across the UK. Everything covered in this session is backed by that evidence base.
What’s covered:
- The UK franchise landscape in 2026 — where the real growth opportunities are and where brands consistently get it wrong
- How to structure a UK expansion plan that accounts for regional market differences, franchisee recruitment, and network compliance from day one
- The operational infrastructure you need before you scale — not after
- How AI and automation are changing the economics of UK franchise expansion
- Why most international brands entering the UK underestimate the recruitment challenge — and how to solve it before it stalls your growth
- How KORE by SOOM® gives expanding franchise brands the visibility and control they need across a growing UK network
Whether you’re an international brand entering the UK market or a domestic franchise looking to accelerate growth beyond your current footprint, this session is built for you.
Limited places. Hosted in London by Tom Hepton, Partnership Manager at SOOM®.