About the event
The International Franchise Show is the UK’s largest franchise exhibition and returns to London ExCeL on 17–18 April 2026. Thousands of entrepreneurs and business owners will converge on the docklands venue to explore over 250 exhibitors, participate in more than 60 seminars, obtain one‑to‑one advice and enjoy networking features. According to ExCeL London, the show connects visitors with the largest selection of franchise brands from around the globe and offers two days of unmissable seminars, panel discussions and expert insights.
The show brings a wide range of international brands and sectors together. Example exhibitors listed on the organiser’s website include NatWest (Stand 502) and NIC Local (644), as well as global food and retail names like OAKBERRY (341) and Paris Baguette (770). Attendees can also visit stands from fitness and lifestyle brands such as PILAT3S and Pizza Crew, along with innovative service providers including RAWR Beauty and RE/MAX England & Wales. With so many sectors represented, the show is an ideal place to evaluate franchise opportunities and learn from industry leaders.
Meet SOOM at the show
SOOM will be exhibiting at the International Franchise Show for the first time in 2026. As specialists in franchise recruitment and marketing, we’ll be on hand at our stand to discuss how our unique approach helps brands attract, select and support the right franchisees. We’re also excited to reveal a new service we’ve been working on that will make franchise growth easier and more measurable than ever—details will be unveiled exclusively at the show.
If you’re attending, please come and meet our team, learn about our current recruitment solutions and discover our upcoming service launch. Whether you’re a budding entrepreneur or an established franchisor, we’d love to talk about how SOOM can support your franchise journey. See you at London ExCeL in April!