BodyStreet B2B Marketing Campaign
BodyStreet set out to expand its online market share and enhance brand visibility within the fitness franchise sector. The primary goals were to drive organic traffic, secure higher search rankings, and generate qualified enquiries. This strategy focused on addressing key challenges in the fitness industry, helping BodyStreet strengthen its position as a reliable and innovative solution provider for businesses.
- Location:
London, UK
- Service:
SEO/SEM | LinkedIn | Direct | Content | EMail & SMS
- Sector:
Health and Fitness
- Visit Site
Campaign Results and Current Success
The integrated strategy delivered significant results over a short period:
- 36.84% Increase in Online Market Share: BodyStreet captured a larger share of its competitive market by improving digital visibility.
- 23 New Top 3 Search Rankings: High-performing keywords achieved top rankings, boosting credibility and drawing in target audiences.
- 21 New Page 1 National Rankings: Expanded reach helped BodyStreet connect with a broader national audience, enhancing engagement opportunities.
- 210% Increase in Organic Traffic (YoY): Strategic content updates and technical SEO enhancements resulted in remarkable traffic growth.
- 189 Qualified Enquiries in 5.5 Months: Lead generation efforts translated into substantial business growth, with a steady pipeline of candidates that had already been vetted and pre-qualified through our systems and processes.
- The BodyStreet campaign demonstrates the effectiveness of a comprehensive and integrated marketing approach. By combining PR, SEO, LinkedIn marketing, content creation, and email outreach, the strategy delivered both immediate gains and sustained brand growth.
BodyStreet’s success underscores the value of tailored, multi-channel marketing in driving tangible results within the competitive fitness industry.
The strategies and mediums that we used to achieve these results
Achieving these objectives required a multi-channel approach, blending digital and traditional marketing techniques. Each strategy was tailored to maximise impact and deliver measurable results:
- PR Campaigns We cultivated relationships with key media outlets to secure targeted coverage. Press releases, interviews, and feature stories were designed to increase brand awareness and establish BodyStreet’s reputation. This approach drew attention from prospective clients and reinforced credibility.
- SEO Optimisation A comprehensive website audit identified technical and content gaps. We optimised on-page elements, developed keyword-focused content, and refined meta descriptions to improve search rankings. Efforts also included boosting site speed and user experience, which contributed to long-term search engine visibility.
- LinkedIn Marketing LinkedIn content was crafted to engage decision-makers in the fitness industry. Posts included case studies, infographics, and testimonials to highlight BodyStreet’s unique offerings. Sponsored campaigns and personalised messages targeted key audiences effectively, driving engagement and interest.
- Content Marketing Thought leadership articles, detailed case studies, and industry-specific guides were published to solidify BodyStreet’s authority. These pieces addressed common challenges in the B2B fitness market and provided actionable solutions, fostering trust and driving organic traffic.
- Email and SMS Campaigns Personalised email and SMS outreach kept potential and existing clients engaged. Segmented lists allowed for targeted messaging, promoting services, exclusive offers, and event invitations. A/B testing optimised subject lines and content to improve engagement rates.
- Showroom Opening Photoshoot High-quality visuals of a new showroom launch captured the brand’s growth. These images were shared across social media and the BodyStreet website to attract interest and demonstrate business expansion. The photos also served as engaging content for other marketing channels.
