January is already behind us, and I wanted to take a moment to speak to you directly about what the team at SOOM® has achieved in the first month of the year. If you follow our work closely, you will know we do not measure progress by noise or promises. We measure it by delivery, outcomes, and how well we support the people who trust us with their growth.
This January set the tone for the year ahead. It has been busy, focused, and genuinely rewarding.
Five New Franchise Clients On Board
We welcomed five new franchise brands into SOOM® in January. Each came to us with clear challenges around growth, lead quality, and long-term structure. These are not short-term campaigns. They are partnerships built on trust, data, and clear commercial goals.
If you run or manage a franchise business, you will know how complex marketing can become at scale. Consistency, compliance, and local performance all need to work together.
Our work in January focused on building strong foundations, relationships and improving our own brand awareness within the industry. It has taken nearly 2 years to get our name where it is already and bringing on another 5 brands in January along takes us another step closer to our goal – UK’s No.1 Franchise Recruitment Specialists
As time goes on we will be showcasing these brands and the progress.
Four New Franchisees Joined Our Network
Alongside new brands, four new franchisees came on board across our existing clients. This matters. Franchise growth is not just about selling territories. It is about attracting the right people and giving them the tools to succeed.
Our role sits at the centre of that process. From lead generation to onboarding support, January saw us refine systems that help franchisees start with confidence. If you are considering franchising, this early-stage support often makes the difference between momentum and missed opportunity.
Record Sales For January
January delivered record sales across SOOM®. That did not happen by chance. It came from consistent work across strategy, delivery, and account management. It also reflects a shift we are seeing in the market.
More businesses are looking for integrated marketing. Not isolated tactics. Not short-term fixes. They want clarity. They want accountability. They want partners who understand how marketing links directly to revenue.
I took a big decision last year which was to rebrand from TLMT to SOOM® as I felt that where the company was heading towards didn’t come across in our branding, we are not local to our clients any more and now targeting much larger companies with a big focus on the franchise sector I felt that I needed to refresh the brand to better represent the message.
Exhibiting At The British Franchise Show
The team exhibited at The British Franchise Show. Events like this matter. They allow us to speak directly with founders, franchisors, and prospective franchisees about the realities of growth.
The conversations were practical and honest. Questions about lead quality, digital visibility, and franchisee recruitment came up again and again. That feedback shapes how we build and refine our services.
If you attend industry events, you will know how valuable face-to-face conversations remain. They cut through assumptions and focus attention on what actually works.
We also exhibit with a unique angle and free gifts that are not boring and worth keeping which has historically been rucksacks which we have seen roaming around these shows and this year we done free t-shirts – BUT that was a complete flop and apparently no one wants free t-shirts, sooooooooo next show we are doing stringer vests, lets see the reaction then:)
A Personal Milestone For The Team
January was not only about business. Tom welcomed his daughter, Georgie, into the world. Moments like this matter. They remind us that behind every campaign, strategy, and meeting, there are people.
We build SOOM® to support ambition, but also balance. That balance is what keeps teams motivated and focused over the long term. Seeing life milestones celebrated alongside professional wins is part of the culture we protect.
Ahead Of Schedule On Our New AI Product
We also made strong progress on our new AI product and service, moving ahead of schedule in January. This is not about automation for the sake of it. It is about using technology to improve decision-making, efficiency, and consistency.
For you, that means better insights, clearer reporting, and faster responses to performance changes. AI has a growing role in marketing, but only when it is applied with purpose and oversight.
The UK government has highlighted the importance of responsible AI adoption across industries, including digital services. Their guidance reinforces our approach of combining technology with human expertise. You can read more on the UK Government website: https://www.gov.uk/government/publications/ai-regulation-a-pro-innovation-approach
Representing SOOM® At EWIF
Hannah and Satine attended EWIF in January, representing SOOM® and continuing to build relationships across the industry. Being present in these spaces matters. It keeps us connected to emerging ideas, partnerships, and opportunities.
If you want your marketing partner to stay relevant, they need to stay involved. January reinforced the value of showing up, listening, and contributing.
Looking Ahead
January set a strong foundation for the year. New clients. New franchisees. Record sales. Product development is moving faster than planned. Industry events. Personal milestones.
If you are working with SOOM®, thank you for trusting us. If you are watching from the outside, know that our focus remains the same. Clear strategy. Honest delivery. Measurable outcomes.
January is behind us. The work continues.